In the year 1938 Frank Lloyd Wright proposed a plan for a convention center in his hometown of Madison, Wisconsin called Monona Terrace. The plan was initially canned by the county. Wright continued to revise his design (FLW is notorious for changing his design. I visited his home/studio in Oak Park and he was constantly changing the design, experimenting with new ideas. I think that’s pretty awesome) and garner support for the project but the money just wasn’t there and then WWII broke out, project shelved.
In 1990, 52 years later, a new mayor pulled Wright’s proposal back off the shelf. After years Wright’s proposal finally passed and in 1994 construction began.
At the end of last year I got a call from Jay Gullixson, an art buyer at Hiebing who holds the Monona Terrace marketing account. They asked me to work on an advertisement for the convention center. They liked the fact that I shoot architecture and people and how the two relate to one another (score!). I was awarded the job and worked with Jay and the art director, Rich Matheson, and we shot it this past January. I had a blast working with those guys and hoping to visit Madison again very soon. Hopefully when it won’t be -15 degrees outside.